Most contractors fail in insurance restoration.  This is a fact.  It’s not because they are bad people or poor builders.  It’s not because there isn’t work to be had–there is.  Insurance restoration, nationally, is a $200 billion a year industry.

No, most contractors fail in insurance restoration because they don’t understand how to reach their profit margins on a consistent basis when a property is covered by insurance contract.  Not the insurance policy. The contract.

If you’re going to get into this industry and expect to hit your margins on a consistent basis, you’ll need to know how an adjuster thinks when it comes to settling a property claim.  Everything is governed by the contract and when you understand what the contract allows–and doesn’t allow–you’ve taken the first step towards regularly hitting the profit margins necessary to remain in business for the long haul.